by Desh Nautilus Ltd Nigeria is a country where investment gist spreads faster than fuel price news. One WhatsApp voice note, one Instagram live session, and suddenly everyone is rushing into the “next big thing.”
But here’s the bitter truth: a lot of the popular advice flying around in 2025 is still dangerously wrong — and it’s quietly draining bank accounts.
These myths don’t just sound believable… they sound wise. That’s why people keep falling for them. But the “big birds” — the truly wealthy — know better.
Let’s break down 7 of the worst myths Nigerians still believe, why they’re dangerous, the truth, and how the big players actually move.
1️⃣ Myth: “If it worked for someone else, it will work for you.” 👟
💣 Why it’s dangerous:
Your friend bought shares in 2019 and made a killing. Your uncle bought land for ₦1m in 2015 and it’s worth ₦12m now. You’re thinking: if they did it, I can too. Wrong. Investments are not one-size-fits-all. Your starting point, timing, risk tolerance, and information network are completely different. Copying blindly is how people end up in financial potholes.
✅ The Truth:
Good investments are personal. What fits their wallet, goals, and timing may cripple yours.
🦅 What the big birds do:
They don’t play “follow-follow.” They assess their own risk appetite, research the market, and move based on strategy, not gist.
2️⃣ Myth: “Any plot of land will appreciate over time, no matter where it is.”
💣 Why it’s dangerous:
You hear “land doesn’t depreciate but appreciate” and suddenly you’re ready to buy in the middle of nowhere because it’s “cheap.”
Blindly buying land in poorly planned, underdeveloped areas (with no reliable proof of future growth) has left many High-Net-Worth Individuals (HNIs) stuck with dead assets. No demand. No liquidity. No legal clarity. Bad location, poor title, flood zones, or government acquisition can make that “asset” worthless. Some lands are sold cheap because they should be.
✅ The Truth:
Land appreciates where demand + infrastructure + development meet. Without those three, it’s just bush.
🦅 What the big birds do:
They did their due diligence, they study masterplans, verify titles, and invest where both government and private money are already flowing. They buy into stable markets with proven track records and relatively low risk like Lekki Scheme II etc offering transparent property titles, liquidity, and global demand
3️Myth: “High returns mean it’s a good investment.” 💰
💣 Why it’s dangerous:
In the past 4-5 years, we have seen Get-Rich schemes offering “guaranteed returns” collapse, especially crypto mining, off-plan ‘miracles, shady investment clubs, and even some real estate co-ups.
If someone promises 50% ROI in three months with “zero risk,” that’s not investing — it’s bait. High returns often mean high volatility or outright fraud. Many “guaranteed” schemes are just countdown timers to disaster.
✅ The Truth:
Healthy investments produce reasonable, sustainable returns over time. Big money loves steady growth more than quick thrills.
🦅 What the big birds do:
They build diversified portfolios — mixing stable assets (blue-chip stocks, prime property) with calculated growth plays, not all-or-nothing bets.
4️⃣ Myth: “Luxury Property Is Always the Best Investment” 🏙️💎.”
💣 Why it’s dangerous:
Many believe that high-end apartments or gated estate mansions are guaranteed money-makers because “the rich will always buy.” But in reality, the luxury segment is the most vulnerable during economic downturns — fewer buyers, longer selling times, and higher maintenance costs. An expensive property can become a cash-draining liability if rental demand is low or resale takes years.
✅ The Truth:
The best investment is the one that balances demand, affordability, and cash flow — not just prestige. Mid-market housing often delivers better rental yields and faster sales because it serves a wider pool of tenants and buyers.
🦅 What the big birds do:
They mix prestige with practicality. While they may own a few trophy assets for status, the bulk of their portfolio is in high-demand, income-generating properties in locations with strong tenant turnover — ensuring consistent cash flow and liquidity.
5️⃣ Myth: “The earlier you enter, the richer you’ll be.” ⏳
💣 Why it’s dangerous:
Early entry in a bad deal just means you lose faster. Scammers use FOMO — “Only 10 slots left!” — to rush you before you think.
✅ The Truth:
Speed is useless without due diligence. The goal is not to be first, but to be right.
🦅 What the big birds do:
They’d rather miss the first round than rush into the wrong one. They wait for clarity, proof, and stability before committing.
6️⃣ Myth: “What Worked in 2015 Will Work Again”
💣 Why it’s dangerous:
This has made people to repeat the same strategies from the last boom forgetting that Nigeria’s investment landscape has changed, scams are more sophisticated, regulation is tighter, and markets are volatile
✅ The Truth:
Real estate wealth comes from spotting today’s growth corridors, not chasing yesterday’s hotspots. Areas that were cheap goldmines in 2015 may now be overpriced or saturated.
Successful investors track current trends, planned infrastructure, migration patterns, and zoning changes to predict future value, not repeat past glory.
🦅 What the big birds do:
They treat real estate like a living market — always shifting. They evolve. They research, re-strategize, and work with methods built for 2025, with long term in mind. They follow data, adapt, and choose assets that were built with long term stability in mind. They don’t marry old strategies; they marry opportunity.
7️⃣ Myth: “Borrow Big, Invest fast, Exit Next Year to invest — it’s called leveraging.” 💳
💣 Why it’s dangerous:
Many HNIs took short-term loans to jump into risky ventures, and are now paying heavy interest with no exit.
Yes, leverage can multiply profits — but it can also multiply losses. Borrowing to invest in volatile or untested ventures is financial Russian roulette.
✅ The Truth:
Leverage only makes sense when there’s predictable income to cover repayments and profit.
🦅 What the big birds do:
They invest with patience. They prioritize capital preservation and income-generating assets with long-term stability in focus. They borrow only for cash-flowing assets (rental units, established businesses), never for speculative plays.
In 2025, there’s no shortage of opportunities in Nigeria — but there’s also no shortage of bad advice disguised as wisdom.
At Desh Nautilus Limited, we help Nigerian investors like you go buy with confidence, whether that means:
Diversifying into the Lagos market
Generating passive income
Or simply safeguarding your wealth in the right legal environment
We do not sell hype. We offer Real estate that does not compete with but beats inflation.
The people who truly win aren’t the ones who jump on every hot tip. They’re the ones who do the boring work: research, patience, and strategic timing.
If you want to invest like a big bird, remember: Don’t just chase what’s trending — chase what’s proven.
📞Contact DESH Nautilus Ltd today
📍WhatsApp/Call: +2349028316625
📧Email: deshnautilusitd@gmail.com
Website: www.deshnautilus.com.ng,
www.lagosproperty.net